Targeting the Next Generation: Nescafes Focus on Gen Z Amid Changing Consumption Trends
Highlights: – Nescafe targeting younger generation with cold coffee concentrate – Nescafe’s latest Espresso Concentrate aims to cater to evolving consumer habits – Exploration of Nescafe’s expansion into adjacent non-alcoholic beverage markets Unlocking Nescafe’s Next Phase Nescafe, under Nestle’s umbrella, has continuously evolved in response to changing consumer preferences for almost a century. The company […]
