Why Dirty Soda is Taking the Beverage Scene by Storm: From PepsiCo to Taco Bell!
Highlights: – The “dirty soda” trend, pioneered by Utah-based Swig, has ignited a revolution in the beverage industry, appealing to younger consumers through customization and nostalgia. – Major beverage and fast-food players, including PepsiCo and McDonald’s, are adopting dirty soda variants, reversing a long-standing decline in soda consumption in the U.S. – The growth of […]
